Overview:
Vessel Projects is an empowerment-based coaching and consulting service for people and teams across all facets of life. I was tasked with creating a unique monogram logo based on the "Vessel Story", an original allegory created by the owner, Jens Cole, that inspired the company's name and core mission. The final logo resembles a boat (or "vessel") styled as if it were constantly moving forward. Alongside the new logo system, I also developed a brand style guide for the company including logo usage, colors, fonts, and photography direction.
Deliverables:
Versatile logo system & brand style guide
