Overview:
While at Mamba Sports Academy I created the primary logo and overall graphic style for the Mamba Cup, a 12-event basketball tournament series in southern California. The logo needed to be strong yet simplistic, with an elite edge that showcased the caliber of the teams competing. It also had to translate well to individual sub-brand marks for each of the 12 events. The Mamba Cup logo and its sub marks have been seen on merchandise (including t-shirts, hoodies, socks, etc.), tournament websites, event signage, projections, social graphics and more.
After the devastating passing of Kobe and Gianna Bryant as well as the fellow team Mamba players and family members with them that day, the Mamba Cup Logo has also come to stand as a symbol of their love for the game and the love the world holds for them.
